From the trailers, Dark Water seems to have all the same elements that made people jump in their seats for The Ring. I personally think that believing what you're seeing on screen is what is important for scare factor. The Japanese release of The Ring titled "Ringu" to me contained no more suspense then the Little Mermaid. A bit of black makeup under your eyes doesn't make me believe you're dead, I just won't get frightened by something I can see in a crowd in a concert. Dark Water, much like the American release of The Ring, depicts ghosts that fade in and out of reality, act and look like they are indeed dead, and that is what will scare my pants off.
Jennifer Connelly as of late is showing us the many sides of her acting ability. Leading in A Beautiful Mind and now delving in the horror genre. She seems perfect for this role.
Other Jennifer Connelly posters: